Frankenmuth Is ‘Michigan’s Little Bavaria’—and It’s the Best Small Town for Families

The state of Michigan conjures images of deep, roiling waters, windswept dunes, and lighthouses dotting the impressive 3,000-plus miles of “Fresh Coast” shoreline. But it’s the state’s inner reaches that remain less heralded and ripe for discovery. Enter Frankenmuth, a German-founded town of roughly 5,000 that sits about 95 miles north of the Detroit metro (a 90-minute drive, a.k.a. a Midwest 20 minutes). Walking down its tidy Main Street, it would be easy to mistake it for a Bavarian village, albeit without the alpine terrain. Flowers cascade from window boxes, almost too full of life to be contained. Common Bavarian architecture—large murals, steep roofs, ornate trim, and wooden balconies—is present in each and every building. Even the local insurance agency is housed behind a turreted, gingerbread house-like facade. Old-fashioned light posts brighten the picturesque two-square-mile town, adding another touch of historical decoration. The narrow Cass River meanders through town, very slowly at just one mile per hour on a good day.

This is Michigan’s Little Bavaria, and Travel + Leisure‘s pick for the best family town in the U.S. for 2025. A lifelong Midwesterner and toddler mom, I can’t help but appreciate such a warm and welcoming environment that’s perfectly suited for multigenerational trips. Frankenmuth is walkable (other than an attraction or two beyond the main town.) And after a recent summer jaunt, I’m already plotting a future Bavarian-adjacent adventure, next time as a cousins reunion trip with all our kids in tow.

Why Frankenmuth Is the Best Family Town in the U.S. for 2025

This walkable town is perfectly set up for family fun, with a gnome hunt, mural finder, family-style chicken dinners, multiple water parks, a slew of eateries, and festivals all year long. With easy access from multiple metro areas, including the Detroit airport for visitors from outside the region, Frankenmuth proves it packs a punch when it comes to accessible fun for the whole family.

Where to Stay

The Mill at Zehnder Park

Though Frankenmuth currently has no true luxury lodging available, that’s about to change with the addition of The Mill at Zehnder Park. This lovingly crafted boutique stay (just four rooms) is housed in a replica of a historic flour mill that used to be on site. “There’s nothing like it, that high-end luxury,” Abby Curtis, co-owner of Frankenmuth Woolen Mill, shares with T+L. “The Zehnders will do a great job making it upscale and special, and it has incredible views,” she adds. Along with a lounge focused on small plates and bespoke cocktails, The Mill will include a speakeasy-style establishment designed to be a local watering hole. It’s set to debut in late 2025 and includes two one-room suites and two two-room suites, including a duplex-style option perfect for multigenerational groups.

Bavarian Inn Lodge

The largest hotel in town, this massive, Germanic-style lodge is a playground for all ages. “They do such a good job for families,” says Curtis. “Very few places can satisfy every age group, from little ones to grandparents … they have something for everyone.” With the largest indoor water park in Michigan, an on-site arcade, indoor mini golf, multiple eateries (including one focused on fried chicken, of course), the Bavarian Inn Lodge is a lovely base for a family getaway. There’s even a picturesque covered bridge over the Cass River on the edge of the property, alongside some resident peacocks.

Things to Do

Visit Bavarian Blast Waterpark.

The Bavarian Inn Lodge debuted the largest indoor water park in Michigan in 2025, with a whole new wing that accompanies an already beloved older water park. Adults-only pools and special areas for little ones make it a welcoming environment for all. Nicole Torres, digital marketing manager of Frankenmuth Brewery, has fond memories of the hotel. “I love Frankenmuth for what it offers people of all ages,” she says, adding that her “family loves the water park. Years ago, we got adjoining rooms with friends who all had kids under 5. We spent all day at different pools and then had babysitters stay with the kids at night,” she says. Autumn Bronner, manager at Bronner’s Christmas Wonderland, adds, “It’s such a great addition to town, and I’m looking forward to being able to enjoy it with my family.” Travelers staying off property can also access both the new and older parks with a day pass. (Note, another water park, Zehnder’s Splash Village, offers even more opportunities for fun just down the road.)

Get on the water.

There are three main ways for visitors to Frankenmuth to enjoy the Cass River. The first is the Bavarian Belle Riverboat, a roughly hour-long experience that includes a narrated ride detailing the town’s beginnings. People can also take advantage of the Cass River with a kayak tour under the picture-perfect covered bridge. Another cool water-based activity: a tasting tour with Frankenmuth FunShips. Their wine and chocolate tour includes five Michigan-made sips paired with five handmade treats. While 80 percent of guests opt for the wine pairing, FunShips accommodates all, so it’s easy to tailor the experience to a family’s needs; there’s an option to enjoy the boat tour without the wine.

Explore Grandpa Tiny’s Heritage Farm.

The oldest farm in Little Bavaria, Grandpa Tiny’s Heritage Farm is another great spot in Frankenmuth. “They do such a good job offering different experiences all year long, beyond just the farm and petting zoo,” shares Curtis. “They even have reindeer at Christmas and all sorts of holiday events.” She mentions a Flower Festival, complete with a gourmet dinner in the sunflower fields, as another seasonal draw.

Sip local beverages.

Don’t miss the chance to visit Michigan’s original craft brewery, the Frankenmuth Brewery, which sits on top of the hill in the main section of town. All German-style beers, including The Hef, are brewed according to German beer purity laws (called Reinheitsgebot). Flights include four beer samples. Enjoy the river views (and catch the Bavarian Belle Riverboat) from the outdoor terrace in warmer weather. For winos, visit Michigan’s oldest winery, St. Julian, which has a tasting room just down the street. With more than 100 years of history, this family-owned operation uses only Michigan fruit and is also home to the state’s first craft distillery. “My personal favorite is the Witches Brew in the fall, but I also love their sparkling ciders and juices,” says Bronner.

Soak in some culture, history, and adventure.

For a little more culture, there’s a small history museum with a gift shop, and Flavors of Frankenmuth hosts culinary food tours like the Mingle & Munch. If your group is large enough (20 people), don’t miss the pretzel rolling class at the Bavarian Inn Restaurant.

To add a dose of adventure to your family trip, visit the Frankenmuth Aerial Park, home to a high ropes course and a zip line. Even better, special Glow Nights mean the treetop fun extends after dark. (Littles can try a tiny version of the aerial ropes course at the Bavarian Inn Lodge, too.)

Where to Shop

Bronner’s Christmas Wonderland

A large part of why Frankenmuth shines during the holidays is Bronner’s, the world’s largest Christmas store, which covers multiple acres and has enough lights to cover the Eiffel Tower 11 times. “One of our family  traditions is for each kid to pick a new ornament every Christmas to hang on the tree, so Bronner’s is a must-visit,” explains Torres. Almost every possible ornament you can imagine can be found there, including many made specially for Bronner’s. The decadent smell of sugar cookies wafts through the air, a very Disney-esque touch that makes it feel like the holidays all year long. It’s a magical place and worth a visit on any trip to Frankenmuth.

Rapunzel’s Boutique

“This upscale store with gifts and accessories is one of my favorite spots,” explains Abby Curtis, proprietor of Frankenmuth Woolen Mill. Located in the heart of Main Street, this shop sell specialty knitting accessories, apparel, decor, and jewelry. Thoughtful gift options like the 8 Hour Baby Blanket Knit Kit make for the perfect souvenir.

Frankenmuth Woolen Mill

Michigan’s oldest operating mill, dating back to 1894, also calls Frankenmuth home. Many of its delightful products are made on site, like comforters, pillows, wool sponges, and more. All wool is climate beneficial, from sheep with zero carbon footprint. The store also stocks the area’s largest selection of heritage lace, handmade slippers, pet gifts, and beyond. Pro tip: Opt for a tour of the historic facility for just $5, and you can make your own wool dryer ball to take home as a unique souvenir. “It’s always worth a visit just to see the demonstrations of what they do and how they do it,” shares Bronner.

Zak & Mac’s Chocolate Haus

Grab something sweet in between shopping at Zak & Mac’s Chocolate Haus. This spot claims to have the world’s largest selection of toffee flavors. “Toffee is king,” says Curtis. “My go-to is a tried-and-true classic—milk chocolate toffee topped with peanuts. They’re also known for their Walking Strawberry—freshly cut berries drizzled with ooey-gooey chocolate.” With a location on Main Street, as well as in the Riverplace shops, it’s easy to take a sweet sojourn at Zak & Mac’s. In the wintertime, try their signature hot cocoa or chocolate elixir.

Creative Lane

Between the heart of Main Street and the Top of the Hill district, swing into the upscale, modern Creative Lane. Featuring tons of gorgeous houseplants, fancy toiletries, and paper goods, this bright and airy spot brings something a little different to the shopping scene. Billed as an artisan boutique, shoppers can snag everything from hand-poured candles to vintage puzzles here.

Frankenmuth Cheese Haus

An imposing structure on Main Street, the Frankenmuth Cheese Haus features massive wheels of the good stuff (more than 120 kinds) alongside thoughtfully curated gifts and grab-and-go snacks. Favorites include a Michigan-made Gouda, their eponymous cheese spread (garlic is the top seller, but horseradish is special, too), and cheese curds. For something a bit different, try the made-in-house chocolate cheese, which is exactly like it sounds—a smooth, textured chocolate cheese with a Monterey Jack base. Kids will love the plush Klaus the Cheese Haus mouse toy.

Where to Eat and Drink

Frankenmuth Chicken Dinners

Though not a classic German offering, family-style fried chicken dinners have become a major draw in town. “This is really what Frankenmuth is known for,” says Curtis. You can try it in two main spots—Zehnder’s and Bavarian Inn Restaurant just across the street from each other on the main drag. With the same recipe used at both establishments (same family tree, different branches), it’s more about what type of environment you’re seeking: Bavarian (at the Bavarian Inn Restaurant) or early American (at Zehnder’s). Either way, your dinner will come with plenty of sides such as cold German carrot salad, fried potato balls with homemade ranch dressing (a Midwest delicacy), mac and cheese, and more. The serving sizes are monstrous, and it’s a must-try experience while in Frankenmuth.

Prost!

This celebrated wine bar and charcuterie stop boasts some of the best food in Frankenmuth. It also has a large patio right on Main Street with great people-watching. “Prost! is a fun place to meet with friends and just hang out with a glass of wine and some great food options,” says Bronner. “My favorite dish is the bacon Swiss dip.”

Creation Coffee

If you’re someone who can’t start the day without caffeine, especially on a multigenerational trip, stop by Creation Coffee, which serves single-origin, ethically sourced brews. A petite food menu includes yogurt and breakfast sandwiches, plus some exclusive Frankenmuth coffee drinks; don’t miss the sweet Bavarian latte, a hazelnut almond concoction. (Ask for half the syrup if you prefer less sweet.)

The Station 100

For a dose of European fine dining, and an exemplary award-winning wine list, look no further than The Station 100. It’s located outside the main part of town, but still accessible by walking (10 or so minutes). It has a cute patio, a large rooftop, and a cozy dining room, plus it serves unique offerings (for Frankenmuth) such as foie gras and a wide selection of steaks, including A5 wagyu beef. The seasonal tasting menu is a highlight and can be ordered a la carte. Try the yogurt radish soup if you’re visiting in spring. “The Station 100 brings a completely new dining experience to town. It’s pricey, but Elia and Barbara make it worth every penny,” says Bronner. The truffle mushroom risotto is her pick, and it comes as both a smaller appetizer serving as well as a larger entree size.

Best Times to Visit

Frankenmuth is a year-round destination, though with its moniker, “Christmas Town,” and famed Oktoberfest gathering, autumn and winter tend to be the busiest. Curtis shares, “Michigan in the fall is iconic with the changing leaves. Everybody takes the drive [to go see them].” She also enjoys the slightly slower springtime. “In May, Michiganders aren’t quite ready for boats and beaches, but the World Expo of Beer and Balloons Over Bavarian Inn event make it another fun season to see Frankenmuth,” she adds. The lead up to the holidays does remain the town’s largest draw, with the addition of special Christmas programming, a German-style market, Santa at Bronner’s every day, and the sparkling lights of Main Street welcoming visitors from near and far.

How to Get There

Frankenmuth is located in Saginaw County, in the eastern central part of Michigan’s Lower Peninsula. It can be easily accessed from the Detroit metro area, with Detroit Metropolitan Wayne County Airport (DTW) is about 100 miles away. MBS International Airport (MBS) is another option for accessing Frankenmuth. The area is walkable, with almost every attraction less than a 15-minute walk. There are plenty of clearly marked pedestrian crossings, as well as a lovely riverwalk to make it even easier to move around on foot. A car is necessary to get into town from the airport or if you’re driving from another major city, but it’ll remain almost untouched on your trip.